Concrete Society brand refresh a sign of things to come

Period of transformation as organisation prepares to mark 60th anniversary and looks forward to the next 60 years

Preparing to celebrate its 60th anniversary next year, the Concrete Society is undertaking a major rebrand, looking forward to the next 60 years and how it supports its members and the sector.

Founded in 1966, the Concrete Society is the independent membership organisation for all those with an interest in concrete. The Society exists to promote knowledge relating to the manufacture, use, application and maintenance of concrete and support the advancement of concrete.

The refreshed brand is built around a geometry that reflects the structure and strength of concrete, and a dynamism that reflects concrete’s flexibility of fluidity and form. The new logo is simple and restrained, such that the concrete itself and the concrete community are the heroes when imagery is used with the logo.

The rebrand coincides with a period of transformation for the Concrete Society. Claire Ackerman joined as chief executive in July 2024 with a brief to reinvigorate the Society and develop a strategy that encourages the organisation and its members to thrive in response to the changing needs of the built environment.

“The founding principles of the Concrete Society are still relevant today; we are independent and open to all those with an interest in concrete, and we are here to promote knowledge and support our members and the advancement of concrete,” commented Ms Ackerman.

“What is changing is how our members want to engage, the knowledge required by our supply chain, and the emerging technologies that we need to reflect. Launching the new brand and website is the first step in refreshing how we engage with our current and future members.”

To find out more about the Society visit: https://www.concrete.org.uk/about/